via HYM Agency
In an BYM Agency article, it is expressed and highly encouraged that credit unions continue to bring in the younger audience through means of promotion and dissemination on online platforms (blogs and websites in particular).
The millennials are flocking to credit unions. As seen this past summer, when the credit union membership reached other the 100 million mark.
“Studies have shown that over 80 percent of millennial credit union members are in love with their customer experience, and almost all of them are satisfied overall with their CU. With almost 40 percent willing to recommend, why then do over 70 percent of people between 18 and 34 still not know what a credit union is? This fact is especially confusing given that millennials are way more likely to choose a brand based on recommendations from friends and family.”
In order to sustain credit union’s popularity and acceptance with millennials, their views of them are going to have to alter. For instance, in a recent Pew’s research the generation noted that their top concerns aren’t with how many likes their selfies gets on social media. But instead on more ‘adult’ issues such as, being a good parent, having a successful marriage, helping others and owning a home. All component factors to securing a financial well-being in life.
This is where credit unions come in and target this audience online, specifically in blogs. If credit unions produce blogs with content centered around applicable life changes for millennials (e.g., marriage, buying a home, etc.) to relate and connect to, success will result. It is essential for credit unions to be strategic and successful in their campaigns especially for this demographic. A good example of this is for credit unions to have an up to date website! This is the first impression credit unions have on millennials. It’s a make or break.
“Creditunions.com suggests taking the SMAC route: Social, Mobile, Analytics and Cards (debit and credit) to reach millennials. Millennials don’t want to be exposed to financial advice or overt sales pitches on Facebook, but they’ll listen to it in, say, a company’s blog — which is usually located on their website. See what we’re sayin’?”
To learn more about how millennials and credit unions are destined to be with one another, you may view the full article, here.
Your local credit union personal finance professionals bring you this website and other tools to help you make the most of your money including financial education and other products to end the payday loan cycle. To find a local credit union you are eligible to join click here or go to asmarterchoice.org